Since the beginning of advertising, copywriting has been a form of verbal persuasion. And more and more people are considering it as a job due to the growth of the gig economy and freelancing.
But the big question still stands: “How much money can you really make working as a freelance copywriter?“
To answer that, we need to cover the factors that affect a copywriter’s potential earnings. Let’s get started!
Factors that Determine Pay
Like any other freelance job, your earnings as a copywriter mostly depends on a few important variables.
Your level of expertise, your area of specialization, and the kinds of clients you engage with all have an effect on your income.
If you’re just getting started in the world of copywriting, expecting to start making a ton of money right away is unrealistic.
Like in any profession, your ability to charge more for your services increases with expertise.
Don’t be disheartened though; the good news is that as you grow your portfolio and gain more experience, you’ll probably see a boost in your rates.
Do you excel at technical writing or crafting phrases for the cosmetics industry?
The higher salary you can demand depends on how specialized your skillset is. To increase your earning potential, think about identifying your specialty and developing your experience there.
Type of Clients
The people you work with might have a significant impact on your salary.
Working for large companies or well-known brands often pays higher than working for tiny companies or one-person operations.
Don’t discount the smaller companies, though; occasionally they provide greater creative flexibility and the chance to establish enduring relationships, which can eventually result in reliable employment and higher income.
The Pros of Freelance Copywriting
Here are the advantages of freelance copywriting:
The flexibility that freelance copywriting provides is one of its main appeals. You may work whenever and wherever you choose, set your own hours, and take as much or as little work as you like.
Those who desire a nice work-life balance or have responsibilities outside of work will find this especially intriguing.
Freedom to Choose Projects
You may decide which jobs you want to take on as a freelance copywriter. Working with eco-friendly companies is an option if you have a strong commitment to environmental action.
Or work on restaurant menus and food product descriptions if you’re a foodie at heart. You have the freedom to select the initiatives that best reflect your interests and values.
The Challenges of Freelance Copywriting
Meanwhile, here are the downsides of freelance copywriting:
The unpredictable workload is one of the major difficulties in freelancing as a copywriter.
There can be times when you have a continuous flow of projects, followed by intervals when it’s difficult to land your next job. This might complicate financial planning and cause worry and anxiety.
The level of competition is another difficulty for independent copywriters. It can be challenging to stand out and be hired when there are so many applicants for the same positions.
To be competitive, you have to constantly focus on enhancing your skill set and growing your network.
The Bottom Line
How much money should you realistically expect to make as a freelance copywriter? In actuality, it varies a lot.
While some authors only make a few hundred dollars each month, others make several thousands of cash. Everything hinges on the aforementioned elements as well as a fair dose of good fortune and perseverance.
The money you can make as a freelance copywriter is ultimately up to you. Finding your sweet spot requires time, effort, and a little bit of trial and error.
However, the possibilities are endless with the appropriate mix of expertise, specialized clients, and specific skills.