Launching your eCommerce store is an exciting experience. However, your mood quickly goes down as you see many people visiting your websites but not many purchases.
Don’t worry. It is not something that you’ve done wrong. It is common to see low conversion rates, especially for a freshly started Shopify store. In today’s article, we will dig a bit deeper and find out how to increase the conversion rate on your Shopify store.
Starting an eCommerce store is a very profitable business model, and it is in our best-home businesses to start in 2020.
However, there are over 500,000 active Shopify stores, and the competition is getting tougher by the minute.
All hope is not lost!
You can still increase your sales by following these methods for increasing your conversion rate.
How to Increase Conversion Rate On Shopify
Use Upsell and Cross-Sell Strategies
Using cross-selling and upselling strategies is one of the best ways to increase your average order value. However, there are a few things you should pay attention to.
First of all, you have to limit the number of choices you provide on the additional products.
You have to understand that less is more!
If you go overboard with choices, you make the customer decision more difficult.
You have to introduce the recommended products that go well with the product they are willing to purchase.
Optimize Your Checkout Process
The common reason why people abandon their shopping carts is because of the poorly designed checkout process.
If your checkout process involves many steps, you will lose many customers who are ready to buy.
A recent survey shows us that 21% of US shoppers are abandoning their cart due to a complicated checkout process.
Your main concern should be making the checkout process as simple as possible.
A good solution for this problem is making a checkout progress bar that shows customers their progress and how much is left.
Additionally, it would be best to give hits and indicators to motivate people to complete the checkout process.
The payment gateway on your Shopify store can also be responsible for abandoned carts. For example, if your payment gateway sends customers to a third-party website where they add their credit card information, you will lose many customers.
You have to use payment gateways that are on your eCommerce store.
Allow Guest Checkout
The best way to simplify the checkout process is by allowing guest checkout. You will optimize your checkout process to the next level by allowing this option.
On average, around 34% of customers abandon their carts just because they don’t want to create an account on your website.
If you require registration to get people’s information, don’t worry, you’ll still have their contact details when they make a purchase, even as guests.
Write Articles About Your Products
If you already implemented all of the methods above and still wonder how to increase conversion rate, blogging is an effective strategy.
Apart from writing valuable and informative content on your product landing pages, it would be best if you started writing posts about your products.
If you provide more information about your products, your target audience will more likely make a purchase.
Additionally, you can build your brand awareness by writing blog posts and showcase your experience in the industry.
The best way is to start a blog on your eCommerce store, but still, use a guest blogging strategy to link back to your store. That way, you will also improve your domain authority.
Use Lookalike Audience for Targeting
Most paid advertising methods like Facebook, Instagram, or Google have a remarketing feature that targets people who have already shown interest in certain products on your website.
You have to know that people don’t make instant purchase decisions unless they really need the product you offer. In other words, you have to keep the flame going and remind your audience about the product they were interested in.
The key to increasing the conversion rate on your store lies in good targeting.
So, there is no better way to target your audience than using remarketing advertising since you already know their interest.
Another mistake that people make is running ads for a short time.
Remember that you have to run an ad for at least five days to see positive results.
Here are some free advertising methods you can use to drive traffic to your store.
Use the “Free Shipping” Strategy
Adding Free Shipping instead of Paid is a great way to increase your conversion rate.
Most eCommerce stores offer attractive prices, but when customers go to checkout and see the shipping cost, they usually abandon the cart.
In fact, 55% of customers abandon their cart due to extra costs like fees, shipping, tax, etc.
One way to get around this problem is by offering free shipping. However, you have to calculate your shipping costs and include them in the price of your products.
This is a very risky strategy to use if you already offer paid shipping.
You have to transform to this stage without any price shocks. In other words, you have to bump up the prices of your products without customers noticing.
Start With Limited-Time Offers
The sense of urgency has always been a driving factor for sales. So, if you still wonder how to increase the conversion rate on your Shopify store, start with limited-time offers.
Using limited-time offers, you will give a sense of FOMO (fear of missing out) and encourage customers to make instant purchase decisions.
Limited offers don’t necessarily need to have discounted prices. You can still run a limited offer with “free delivery” or “extra product.”
Use Live Chat to Increase Conversions
You might be wondering how to increase conversion rate by integrating live chat?
Well, this method is actually one of the best ways to improve your conversion rate. A recent study found out that using a live chat on your Shopify store will increase your conversion rate by 40%.
We all know that customer support plays a vital role in your eCommerce store, but by using a live chat, you will elevate the customer experience to another level.
The common reason why customers abandon their cart is due to a lack of information about products. By using a live chat, customers will be able to ask you questions, making their purchase decision much simpler.
Also, customers want to create a real human connection with your brand, not just automated processes.
However, you have to stay true to the live chat meaning and be available during business hours. Bear in mind that customers want a quick response, so don’t integrate a live chat if you can’t be there.
Make Use of Trust Badges
With all the cyber-crime going on, customers fall for many scams, making them extra careful when they need to add their sensitive information.
So, the question now transforms from “How to increase conversion rate?” to “How to gain people’s trust?”
First of all, you have to install an SSL certificate. That way, you will tell your customers that their information is safe.
Another way to gain people’s trust is by using badges. You have to design your store in a way that customers see it as a legitimate online shop.
You can use McAfee, PayPal, or other security badges, to tell your audience that they are dealing with a serious company that looks after their privacy.
Make sure you add your contact information like a phone number or office address and be completely transparent.
People want to know more about your business before they make any purchase decisions.