Sometimes you feel like you are doing a lot but still cannot reach the top pages of search engine results (SERPs). We’ve all been there!
Some people even try all the free advertising methods, without getting any traffic.
Don’t let such results discourage you, there is always light at the end of the tunnel.
In this article, we will cover some of the best ways to improve search engine positioning.
What is search engine position?
As the name suggests, the search position is the position of your page on search engines when people search for specific terms.
Until now, improving search engine positioning is the best way to build up your organic traffic. However, it is a hard job since many competitors use specific methods to get noticed by Google’s algorithm.
How to find your page rank for specific keywords?
To get an idea of where your post or website ranks on Google, you can check out Google Rank Checker. This is a free tool from Google that will enable you to enter specific keywords and see how your page ranks on search engine positioning.
How to Improve Search Engine Positioning?
There are plenty of methods you can use to get noticed by Google’s algorithm, which will bump up the search engine positioning on your website.
Let’s get down to business.
1. SEO Is Crucial
SEO or search engine optimization means that you should optimize your website for the things that matter to Google.
But if it is that simple why do so many people don’t have SEO-optimized sites?
To be honest, people don’t understand SEO just because it is misinterpreted, even though the process is relatively simple.
How to improve your SEO?
There are plenty of ways you can do that, such as:
- Targeting relevant keywords with low competition and decent searches per month
Targeting keywords is a very effective method to get your page on top of search results. To succeed with your keyword strategy, you need to target long-tailed keywords.
That way, you’ll have the best chance to separate yourself from the competition, target searches that are not populated with other websites, and improve your search engine positioning.
- Improve your on-page SEO characteristics
Several things search engines like Google value the most on websites. You can improve your on-site SEO by:
-Lowering the load speed
-Targeting keywords in menu’s or other places on your website
-Improving your security (SSL certificate)
- Publishing relevant and high-quality content
Have you heard the expression “Content is king“? Well yes, content is that important.
You have to publish content that will provide some kind of value to your readers. Search engines notice high-quality content, and they are pushing it on the top page.
It is essential to use relevant keywords and specific niches for your topics to go along with your target audience.
2. Use a Site Map To Improve Search Engine Positioning
If you want search engines to see your website as a serious source of news, it is important to get your pages indexed by making a site map.
The site map will link all subpages to your site. This means that you will have a text link navigation system, where search engines can easily follow text links.
By using a sitemap will help users find out what they are looking for, and more importantly, site maps are a form of communication between you and search engines.
If you make a site map, Google will have a better understanding of the context of your site and how to categorize it appropriately.
3. Use Guest Posting To Improve Search Engine Positioning
The best way to build up your domain authority as a new site is by placing links on other relevant pages. Suppose you have a website with many backlinks, Google’s algorithm will improve your search engine positioning and see your site as a relevant source of information.
But how can you add links to other sites?
Well, that is where the power of blog posting comes in handy. There are plenty of websites that allow guest posting as long as you follow their writing guidelines.
Not all backlinks to your website are useful!
You have to be careful where you place your links. You have to find a blog in the same niche and possibly a high domain authority.
Domain authority is a search engine ranking score that is developed by Moz. This means that it predicts website search engine positioning. Your domain authority score can range from 0-100.
Your job will be to find a website with higher than 50DA to place your backlinks to improve your search engine positioning.
4. Quality over Quantity
You have to develop the ultimate posting strategy to succeed with your blog and improve your search engine positioning.
In other words, you have to pay attention to the quality of your content if you want to rank higher on search engines. It is much better to have three high-quality posts than 50 low-research posts that will only damage your domain authority.
Few things you need to consider before writing your content:
- Make sure you provide well-researched posts backed up by facts.
- Write at least 1000 word articles since longer articles can boost your search engine positioning and give you a chance to target more keywords.
- Improve the readability of your posts by making short paragraphs.
- Add relevant images since they can boost the quality of your posts.
- Write unique content that cannot be found anywhere else.
- Publish relevant content that your target audience likes to read.
5. Use Metadata To Improve Search Engine Positioning
Each website has a space between the <head> tags that are designed for metadata, or as a description of the contents of your page. It is important to review and update your Metadata regularly.
This is a textual description that search engines use to give more information about the contents of your website to users. This is crucial for driving organic traffic to your website.
You have to become an expert in writing a good meta description that will invite people to view your site or post.
When you start your site, significant search engines like Google don’t know what your website is about. That’s why you need to make it evident by writing title metadata displayed on top of the browser window.
6. Update Content Regularly
You already know that content is crucial for improving your search engine positioning. However, the job is not done when you publish your post.
Since we live in a dynamic world that is constantly changing, you need to keep your content updated with the latest information. Updating your content will improve your search engine positioning on older posts.
Regularly updated content is seen as the best indicator of a site’s relevancy, and people will see your site as a relevant source of information.